Guest Authors
“Branding for Success” from The Female Brand
The brands that stand for something relevant and build positive perceptions are the ones that succeed. The people who build a business identity – a personal brand – that has relevance and visibility in the marketplace, will have the advantage. Personal branding is especially important for women because studies show… Continue reading
How to Use Social Media to Grow Your Interior Design Business
A solid social media strategy is no longer a “nice to have” but a “need to have” in an overcrowded and competitive marketplace. When I develop an online marketing plan for my clients, I begin with a solid and integrated strategy and end with a way to measure the value of the campaign. Continue reading
Getting Your Project Published
The name of the game is to show, don’t tell. We really want to know, quite literally, what is in your room, how it came to be there in the first place, and why it is special. Continue reading
