To Win the Race, You’ve Got To Turn the Key!

Bill Cosby said, “In order to succeed, your desire for success should be greater than your fear of failure.”

Imagine a race where one driver never turned the key in the ignition, even as the other cars roared by on their way to the finish line.

Yet in my work as a coach, I see so many people who have worked hard to build a company, create products, learn skills and build a reputation, but they can’t quite get up the nerve to switch everything ‘on’. It’s like having the car and not turning the key to start the engine.

Are you one of the people missing out on the race because you’re still sitting in the driveway?

Here are some examples of people who have the key in the ignition but haven’t started the engine:

  1. You know what your products and services are and why you’re in the business you’ve chosen. You’ve got the knowledge, but you haven’t quite put everything into play just yet.
  2. You know what you want to accomplish with your product or service, but haven’t introduced it to the world.
  3. You are clear on the benefits and value of what you offer to the world, but you haven’t sought a platform to make it easy for people to find you.
  4. You have set your own expectations for success so high no one could possibly live up to them, so rather than disappoint yourself, you don’t get out of the gate.
  5. You take pride in what you do and the results you achieve, but it’s difficult for you to believe your services/products are worth big money.
  6. You’ve got a story to tell and have your web site and social media pages set up, but something makes you hold back from using those tools to start connecting in a big way.
  7. You’re a reasonable, prepared, rational person—afraid to take a risk.

Nearly all the people I’ve worked with who were hesitating on turning the key in the ignition were unaware of how ready they were to take the next step.

Quit practicing and preparing and start flying!

Usually, these reasonable, prepared people are holding back because they’re afraid to risk doing something new. Maybe they’re afraid of making a mistake or failing—or finding out that their dream is harder to achieve than they thought. The good news is, fear, anxiety and discomfort are a natural part of success, and the only way to get past them is to move through them by taking action.

How can you reduce your fear of risk?  I’ve found these steps to help:

  • Research before you make a move (but don’t use never-ending research as an excuse to stay put).
  • Test the waters on a new service or product by offering it first to trusted clients and then expanding to new customers.
  • Ask a coach or trusted friend for help, input or validation if you’re feeling unsure.
  • Prepare for your journey by mapping out the sequence of events you’d like to see (but expect that things will take longer than you’d like and you may have some detours along the way).
  • Always have a Plan B, in case you run into obstacles. Heck, some of the smartest people I know have Plan C, Plan D and so on, because they’re determined that nothing is going to get in their way.
  • Decide how you’ll measure success or failure, and make sure your expectations are reasonable.
  • Prepare for success, and you will achieve it!

It’s time to get out of the driveway. Turn the key in the ignition and get started on your own success journey!

“Life is inherently risky. There is only one big risk you should avoid at all costs, and that is the risk of doing nothing.” Denis Waitley

 


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