No matter who you are, your brand reputation arrives before you do. You either have a personal brand identity that people are aware of, or they draw a blank. That’s why, whether you are an entrepreneur, a professional or a company executive, you need to hop on the self-branding express.
Here are four branding principles from Catherine Kaputa’s new book, The Female Brand: Using the Female Mindset for Business Success, that women (and men) can use to brand themselves for success:
- There is no “and” in brand: Keep your brand focused around a simple idea, so that when people think of you they think of “X”.
- Viva la difference: The cardinal rule of branding is to be different. Being just like everyone else will stunt your growth.
- Take charge of your brand. If you don’t brand yourself, someone else will … and they won’t brand you in the way you want to be branded.
- Create a “brand experience.” Today, marketers are involved in experience design so there is a branded interaction at every touch point with the brand. You should do the same.
All the best,
Click here to read an excerpt from “The Female Brand.”
Click here to view the original newsletter.